I didn’t get the courage to wear question mark suits until about 8 years ago in my early 50s. Now I wish I did it 30 years ago. My suits have nothing to do with some grand marketing strategy or in creating a brand. It was just a result of boredom. Life can be boring and mundane if you don’t work at trying to make it exciting. If no one is going to throw a party for you, you have to throw one yourself.

Wearing these suits has changed my life. People smile at me when I walk into a room, even if they don’t know me from the TV commercials. It gets me free upgrades on the airlines. I get better service at hotels, restaurants and bars. For the first time in my life pretty girls come up and talk to me. Where were they years ago when I had a lot more hormones?
It’s not only what it does for me but what it does to other people. It makes people nicer. It lightens their day. I feel that I can walk into the toughest biker bar at 2 am and still feel secure. The suit just seems to melt people. As a result it makes me nicer, because everyone is kinder to me.

But I’m still the same guy who flunked English in college, got picked last on the basketball team, and couldn’t get a date with any of the cheerleaders in high school.