| Frequently Asked Questions About the
Matthew Lesko Distributorship Program
1. What do I get?
2. What do I have to do?
3. What do Matthew Lesko and Information USA do to support this business?
4. What's in the Manual?
5. How long has this program been around for?
6. How much money can I make?
7. How do I get paid?
8. How do I know you're giving me credit for all of the orders that are mine?
9. Are there distributors who are making a ton of money? How many? How much?
10. What sales tactics are working best for successful distributors?
11.
Can I sell the distributorship?
12. Can I increase my sales percentage?
13. Can I do this part-time?
14. Do I have to have a computer?
15. Can I run this distributorship in addition to my other business?
16. Do I have to have someone approve my ads?
17. How does the 1-800 # work?
18. Can I alter the free Website?
19. Can I see a sample of the free Website?
20. Can I tie my existing Website to the free one and sell all of my products that way?
21. Do I have a protected sales area?
22. How many distributors are there? How many distributors are there in my state?
23. What if I don't make money at this? What if there is too much competition in my area?
24. Wouldn't I be in direct competition with Matthew? How can I even begin to compete with his advertising budget?
25. Can I sell these books at Borders, Barnes and Noble, Waldenbooks, etc.?
26. Can I run his commercials with my contact information?
27. I really want to give this a try - it sounds like a great offer - but I can't afford it right now. What should I do?
28. What's the Money Back Guarantee?
Here are the answers …
1. What do I get?
a. 1 copy of Lekso's books so you can get to know your product (How to Write and Get a Grant + CD-ROM, Free Money to Change Your Life + 6 hours of audio tapes + CD-ROM version, Government Giveaways for Entrepreneurs IV + audio + video, Free Legal Help, Free Health Care, Gobs and Gobs of Free Stuff, Free Money and Help for Women Entrepreneurs, Free Stuff for Busy Moms, Free College and Training Money for Women, Free Money for Your Retirement)
b. 1 copy of all new books for 1 year
c. rights to use all images of Matthew and all of Matthew's copyrighted marketing materials
d. a free 1-800 number to our 24-7 order-taking center
e. a free order-taking Webpage
f. a resource line for questions
g. a resource Website with FAQ's and marketing materials
h. 40% of all sales
i. 90 day money back guarantee
back to top
2. What do I have to do?
Advertise! Advertise! Advertise! And represent the products in an accurate and ethical manner.
back to top
3. What do Matthew Lesko and Information USA do to support this business?
Research the books, Publish the books, Provide 1 sample copy of each title ($503.25 retail value), Provide an order-taking Website, Host the Website, Provide 1-800 order taking line staffed 24-7, Provide customer service to distributors' clients, Process orders, Pack and drop ship to distributors' clients, Provide a support line for distributors, Pay distributors 40% of very sale
back to top 4.
What's in the Manual?
Here's the Table of Contents: Introduction To Lesko, Everything You Need, How The Whole System Works , Your Rights and Responsibilities, Lesko's Responsibilities To You, Starting If You Already Have Web Site, Starting If You Are On-Line But Don't Have A Web Site (And Would Like One), Getting Your Own Web Page, Starting If You Have A Computer And Are Not On-Line, Starting If You Do Not Want A Web Site, Starting If You Don't Have A Computer , The Key To Your Success Is Finding Customers, How To Find Customers On The Internet [How To Name Your Web Business, Product or Service, Directing Traffic To Your Site, Search Engines - The Facts You Need To Know, Paid Advertising - The Lazy Way To Promote A Site, Newsgroups And Web Discussion Forums, Networking And Reciprocal Link Strategies, Internet Electronic Classified Ads - Can I Use Them To My Advantage?, How To Reach Millions Via Spam Free Email Mailing Lists, E-Zines, Newsletters and Email Discussion Lists], How To Find Customers Off The Internet [How To Get "Free Ads", Should You Do The 1-Step Or The 2-Step, How To Make Money In 20 Words Or Less, How To Buy Ad Space In Newspapers, How To Create Simple Display Ads, How To Advertise On Cash Register Tapes, How To Make Money At Flea Market, Team Up With Fund-Raisers, How To Make Money Talking, Profits In Pushcarts? Perhaps!, "Look Ma-I'm On The Radio", "Look Ma-I'm On TV, Too", Sales To Seniors, Wholesaling To Stores And Less Obvious Places, Advertise Via "Mini-Billboards", How To Make Money In Mail Order8 Tips To Boost Your Sales], How To Process Non - Internet Sales, Where To Get Help, How To Tell How Much Money You Are Making, How To Tell How Much Money You Are Making If You Are Not Using An Internet Site, What About Returned Books, How To Get The Government To Pay For This Program, Sample Tax Forms For Deducting Business Expenses.
back to top
5. How long has this program been around for?
The distributorship program has been around since January 2001.
back to top 6. How much money can I make?
The money you make depends on the amount of time and energy you are able to dedicate to advertising and selling the books. Distributors who do not devote time to marketing their business and do not devote time to getting customers, probably will not be making much money. Distributors who put forth time and resources to advertise and actively promote their book business are more likely to make money. The more customers you get, the more money you make! 1 distributor is making almost 50,000 a year selling Matthew's books!
back to top 7. How do I get paid?
When you put orders through on your Web site, or when customers order through your Web site and 1-800#, or when you mail in orders, you are credited with making those sales. At the end of the month, your sales are totaled up and we send you a check. You will usually receive your check around the 15th of the month.
back to top 8. How do I know you're giving me credit for all of the orders that are mine?
Orders that come through your Web site are electronically tagged as belonging to you. Your 1-800# is unique to you - any orders that come in on that number, we know to attribute to you. For any orders you mail in, you have written your information on the order form, so there's no mistaking those, either.
back to top 9. Are there distributors who are making a ton of money? How many? How much?
We have a few distributors who are making over $1000 a month and a couple that are making $3-4000 a month.
back to top 10. What sales tactics are working best for successful distributors?
Most successful distributors have or have had their own
businesses. Some are adding Matthew Lesko's products to
their own product lines and putting together advertising
efforts for both. Some are cultivating relationships with
niche markets in their communities and marketing their
products to those communities. Some are using bulk mailings,
mass email campaigns to opt-in email lists and telemarketing
efforts to promote their books. Each distributor seems
to be trying something different and their successes seem
to be related to their individual skills and enthusiasm.
back to top
11. Can I sell the distributorship?
No. This is not a Multi-Level Marketing Program. This is a home-based
business opportunity for you to find out how entrepreneurship works for you.
back to top 12. Can I increase my sales percentage?
Yes. By ordering 15 books (any assortment of titles) we can sell them directly to you for 50% of cover price. We will ship the books to you and you can sell them at cover price for a 50% sales percentage.
back to top 13. Can I do this part-time?
Sure. You may work as little or as much as you like. The money you earn will probably be proportional to the time and energy you invest in the business.
back to top
14. Do I have to have a computer?
You do not have to, but it makes running a business a great deal easier. By having your own business as a distributor, you can deduct business expenses - like a computer - by filling out a Schedule C along with your regular tax forms. By having a computer and internet access you can place orders for your customers who are not online, or you can enter orders you collected at a marketing event. You can also check your sales online to see how much money you're making. Most of our advertising materials for distributors are available from an online Distributor's Resource Site. You may be able to use the computers at your local library if you are not ready to buy your own yet.
back to top 15. Can I run this distributorship in addition to my other business?
Absolutely! There's nothing wrong with having multiple revenue streams.
back to top 16. Do I have to have someone approve my ads?
No. As long as you are advertising Matthew's books in an honest and reputable way, and selling them for no more than cover price, there won't be a problem.
back to top
17.How Does the 1-800 # Work?
Once you receive the Distributorship Program, you can apply for a toll-free order taking line. Once you receive your 1-800#, you can put it on your ads. Your customers can call in 24 hours a day, 7 days a week to order Matthew's books - and you'll receive credit for the sales. You will be the only Lesko Distributor with your 1-800#, so we know orders that come in on that line are yours.
back to top 18. Can I alter the free Website?
At this time we do not allow editing of the free home page. You can design and build a new website and connect it to the order-taking functionality of the free site. We have a Webmaster you can work with who will assist with those details when the time comes.
back to top
19. Can I see a sample of the free Website?
Sure! Go online to www.elesko.com/kim.htm to see a sample of the free website.
back to top 20. Can I tie my existing Website to the free one and sell all of my products that way?
Sure! By working with your current hosting company and our Webmaster, that shouldn't be a problem.
back to top 21. Do I have a protected sales area?
Because we have distributors who seem to be no longer pursuing their businesses and because we have some distributors who are working entirely online, or only at flea markets, we can't be sure what regions and communities are really being served by active, working distributors. In order to make sure you won't be at risk from too much competition, we will let you try out the distributorship for 3 months. If you find that there is far too much competition in your area you can return all of the books and we will refund the the cost of the distributorship.
back to top 22. How many distributors are there? How many distributors are there in my state?
There are about 900 distributors in the country, but fewer than 100 seem to be actively pursuing the business. I'm not sure how many are in your state, but in order to make sure you won't be at risk from too much competition, we will let you try out the distributorship for 3 months. If you find that there is far too much competition in your area you can return all of the books and we will refund the cost of the distributorship.
back to top 23. What if I don't make money at this? What if there is too much competition in my area?
In order to make sure you won't be at risk from too much competition, we will let you try out the distributorship for 3 months. If you find that there is far too much competition in your area you can return all of the books and we will refund the cost of the distributorship.
back to top 24. Wouldn't I be in direct competition with Matthew? How can I even begin to compete with his advertising budget?
You wouldn't really be in direct competition with Matthew. He can advertise on a national level, but he can't market his products to specific communities. He doesn't know your area like you do. Besides that, he really only advertises 2 or 3 of his books - that leaves 8 books that most folks won't have much likelihood of getting except from you. The fact that most people know who that goofy guy in the question mark suit is and know what his books are about actually can help you sell. It's much easier to sell a known product.
back to top 25. Can I sell these books at Borders, Barnes and Noble, Waldenbooks, etc.?
Matthew has a business relationship with most of the big chains, but small, locally-owned bookstores are fantastic places for you to work out a deal with.
back to top 26. Can I run his commercials with my contact information?
Sure! Talk to any radio or television station that is not currently running Matthew's ads. When you've worked out the costs for your 30 second or 60 second commercial, call us. We'll send the tape for the commercials to the station for you. The station will record your contact information at the end of the commercial.
back to top 27. I really want to give this a try - it sounds like a great offer - but I can't afford it right now. What should I do?
You may want to consider getting one of Matthew's books and pursuing government grants to help with training or expenses. His newest book is How to Write and Get a Grant and it's very informative. Maybe it could help you out … Once you're more comfortable with the way your finances look, you can call us back and we'll get you started then.
back to top
28. What's the Money Back Guarantee?
If within 90 days of ordering you are not happy with the way the Distributorship Program is working for you, you can pack up all of the books and send everything back to us for a full refund.
back to top |